Some Nigerians including Davido believe that there’s favouritism in the industry as the big boys in the industry do not want to help market the young man’s inputs in the industry because they think he’s born with a silver spoon in his mouth.

Davido has been featured on this year’s Qatar 2022 world cup official soundtrack alongside Trinidad and Aisha but none of the big artistes in Nigeria congratulated the young man’s achievement.

Some even went as far as comparing the official soundtrack for Qatar 2022 which featured Davido to that of Shakira’s “Waka Waka” and “Wavin Flag” by K’naan in 2010, saying i

Is the excuse for not celebrating this young man’s hard work due to the fact that he was born in a rich family or it’s just mere hate?

Here’s what digital marketing expert has to say about the whole situation.